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Haru: "The Chant" and The Changes

6/24/2016

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If you know anything about Birmingham’s hip hop scene, you know that you aren’t going to have many conversations about dope emcees without the mention of the name Haru.  With his unique style, Haru, known by many as Haruskii, has been consistently giving hip hop his own personal touch for years.  Without fail, each time he releases new music, the culture in and around Birmingham is rejuvenated.  It’s time again for rejuvenation.

On the eve of the release of his new single, “The Chant”, we caught up with Haru in a coffee shop in downtown Birmingham and got all the deets on where he is and where he is going!
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First things first.  Wondering what happened to the -skii?  No, this isn’t the average hollywood, I’m-bout-to-blow-up, name change.  This is about us, the fans, getting to know him a little better.  “I wanted to give the listeners a more close and personal [experience]”, Haru said about the recent change in his moniker.   This new song is the beginning of a more intimate journey with the Birmingham based emcee.  So the name change was only natural.
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“It’s about mixing signals”, he says about the start of the voyage of evolution he is facing.  “The most powerful signal is hidden… it’s a gem.”  Not just any gem, it’s a gem to be found buried in any type of music he desires.  Haru says he doesn’t like being categorized as a particular type of emcee.  So you can keep your expectations and definitions.  Instead, you can enjoy a rare balance of what you need and what feels good… message and merriment.

On this journey, you can get ready to experience the lighter side of Haru.  Like any artist, life’s happenings can consume your thoughts and bleed out into your lyrics exposing hard emotions.  “I was going through something, like every artist should”, he says of what he calls his more serious and “militant” approach to creating his art.  “I wanted to give people the good side… the fun side of who I am.”  So get ready for the self-produced and self-written soundtrack to chill with “The Chant.”  
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Haru said this time around, he hung out with friends, relaxed the wordplay, and let it happen.  Even if you have been along the ride with Haruskii, you are sure to enjoy the laid back sounds of a refreshed and open Haru recorded by Freeze of Bad Magics.  We are even looking forward to some fresh blood on the track from a young lady by the name of J. Kim, who Haru describes as “a true creator”.  Haru has come to “embody summertime” with this fun song that’s all about, our favorite, party and bullshit!  Though there isn’t an official release date for a video,we can’t wait for the full experience!

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But this balance and revitalization doesn’t come by doing the same old things.  Sometimes you simply have to find some solitude.  “I kind of had to separate myself from everyone for the sake of my creative process”, he says on perfecting the energy around creating new music.  But if he were to work with someone for the next leg of his career, who would it be?  After a hesitant pause and a disclaimer that he wouldn’t remember to list everyone, he revealed a few.  ITP (Izzy the Producer), Baron Amato, Dez Wilson, Kenya Latrice (spoiler alert:  you can look forward to a collaboration between these two real soon!), and of course, Kenny Loften were among the names he gave.

As a well-known name to the Birmingham art scene, when asked what he thinks of the hip hop community, he calls it “interesting and brewing.”  He further explains how he feels most of the artists seem focused and competitive.  “It needs to be that way and people need feel that burn to push them.”  Who can disagree with that?  But push them to where?  On how music listeners accept the hip hop and independent music scene in Birmingham, Haru says that he feels the city is very accepting.  But it “depends on the artist and how they engage the listeners,” he explains.  But the promoters... “could be better.”  So who can Haru count on for support and promotion in the city?  “Definitely you and ‘The Jones Legacy’!”  (I could lie and say I didn’t blush here, but who would believe me?)  He also feels the love from DJ Gorgeous, DJ Breakemoff, and DJ Rasheed.  

I asked Haru to tell me the one thing he wants the world to know about him, as it relates to his music?  “It’s all about love and self expression.”  He explained how sometimes when he steps into the booth, he just screams and lets any expression he has flow without fear of ridicule or criticism.  “I care what people think, but I don’t. ... I can’t if I’m going to be true artist.”  His self-defined path to success as an independent artist leads to being the first “god emcee” out of Alabama.  But he admits, it takes the right steps.  Oh, and of course, it requires validation from Erykah Badu, Jill Scott, or Janelle Monae… naturally.


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Haru went on to reminisce about time spent in New Orleans, where he met Janelle Monae.  He painted an amazing picture of visiting the Big Easy with only $50 in his pocket and an endless supply of determination.  I sat and listened to this amazing journey of open mics, meeting people, and being invited to parties and after parties.  And doing it all… on a bike?  “I went to at least 4 events one night on a bike.  My phone was about to die, and I was in the 9th ward using GPS making my way.”  These are the experiences music legends are made of.  Listening to him replay how it felt made me want to hurriedly grab an autograph knowing this story would be told one day on national television in a behind-the-scenes special.  

We look forward to seeing Haru hit the stage this summer.  He wouldn’t give me any specifics, but he did say if he had to give me a date for a major show, it might be his favorite month, October.  Yes, he has a favorite month!  I didn’t know people had favorite months.  But he explained how he enjoys Halloween and costumes.  That fondness for costumes may just find it’s way into his show.  Now there is something to get excited about.  

What else did we find out about the budding rap artist?  Well, ladies… he is single … “single AF”.  (Insert an uncontrollable burst of laughter here in the interview.)  He says right now, being single helps his current self-sustaining lifestyle.  There may be a muse or source of inspiration,  but no commitments.  So if you’re trying to reach Haru to see what’s up, he said you can reach him at “2813308004.”  (Ha!)  He did mention that he likes good food and great back rubs.  So if that’s you, hit him in his DMs. (For entertainment purposes only.)  He also mentioned that he can do the cooking as well.  He can handle the breakfast.  


Already, we are getting more from Haru than we can say we ever have.  Sharing personal experiences and desires is just a glimpse into the dynamic creator’s mind.  The sheer fact that he desires to expose more for the sake of art is proof that he will continue to make great things.  

“The Chant” releases tomorrow June 25, 2016.  You can follow Haru on IG: @haruspit, twitter: @haruspit, and facebook: /HaruTimeTravelin for the link!

UPDATE: 
LISTEN TO "The Chant" NOW!
https://soundcloud.com/haruskii/haru-the-chant-ft-jkim-prod-by-haru




Jacqui Jones
All photography by Jessica Latten for Jessica Latten photography
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Introducing MicCheck Mixers!!!

6/18/2016

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We are so excited to introduce the next phase of the MIcCheck vision!  

MicCheck Mixers are a place where independent artists, producers, musicians, music business professionals, music service providers, bloggers, and DJs can come together to connect and expand their network.  These mixers are the underlying thought behind MicCheck1212. 

​WE ARE SO EXCITED!
REGISTER FOR THIS FREE EVENT HERE: ​https://miccheckmixerhiphop.eventbrite.com
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Work Ethic Makes The Difference

5/11/2016

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Another aspect of booking for MicCheck is work ethic.  My goodness, work ethic.  I’m beginning to believe it is the invisible wall that traps independent artists into their cyclical lifestyles and leads them down the path of “people don’t support”.  That may have been a rough starter, but when researching artists to put on MicCheck, you can see very clearly who has a stronger work ethic than others.  But it’s not just booking for a show, it’s also evident in the type of show they put on, what they post on social media, and how polished or poor their musical presence in the world is. 
 
Independent artists often, not always, have a strong entitlement mentality.  Now I must be honest, that statement applies to not only performing artists, but also writers, business owners, and anyone else who seems to think that talent is enough to catapult them far into the world of success.  Unfortunately, the truth is, the one who works the hardest will win.
 
In my music performance life, I’ve always used the statement “do for 2 as you would for 2000.”  What I mean by that is, don’t let the circumstances dictate who or how you are.  If you want to do a show where you dance from start to finish, don’t wait until you are afforded the “exposure” you think deserves it.  Every opportunity is a chance to change your success level.  But having that kind of mentality requires a higher level of work ethic.
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With that said, here are 5 tips to strengthen your work ethic as a person in the music industry (no matter your position).  

Have a plan for your path to success.  If you have never sat down and really thought through where the efforts are taking you, your work ethic will be average at best.  How can you work hard at something undefined?  The plan doesn’t have to be perfect.  You can perfect as you learn and grow.  But there should be a plan.  A plan holds you accountable.  A plan requires you to work even when there is nothing pressing.  If you find that you only think about your image, pressing cds, or your website when some grand opportunity presents itself, your plan isn’t detailed enough.  So, take time to map out your success to the best of your ability.  

Stop waiting for others to make your dreams come true.  Help is great.  As a matter of fact, help is inevitable.  Just know, no one wants to help someone who hasn’t done all they can do to help themselves.  Contrary to what most people believe, there are people who come across opportunities all the time, but when the opportunity presents itself, oftentimes, they feel as though no one is “ready” for it.  MicCheck has that problem often.  No, MicCheck is the world’s best stage.  But it.s a growing stage and platform independent artists who are helping themselves.   But whether the Miccheck stage, or any stage, are your prepared to capitalize on it?  What have you done so that when someone comes to you, you can say “‘yes” with confidence.  If you have waited for someone to design something for you, marketing you, beat the streets for you, talk to the radio outlets for you, and you haven’t gotten out there to make it happen yourself, that answer will often be nothing.  You are not prepared to capitalize.  So get out there and do what you can.  It may not be to the level that you want due to budget, resources, or access.  But when the right team, investor, or opportunity comes along, they will have something to work with and help make it better.  

Realize that there is no such thing as down time.  If you don’t have a show or you aren’t in the studio, you can’t assume there is nothing to do.  No down time.  You should be working.  Attend events, network, write, exercise, research, submit to shows and radio stations, listen to music to be inspired, look for parallel avenues to generate income, etc.  You should be doing something.  If your name isn’t a household name in the world of music, you have work to do.  Just think.  The people who we idolize as celebrities do more in a day than most of us do in a week.  You have to be prepared for that level of work.  It doesn’t start when you get on.  It starts before.  So while making your plan, build in self-development aspects to make sure you are strengthening your craft, image, marketing, presence, or whatever your plan requires to take you wherever your dreams say you are going.

Avoid the amen corners.  Having a crew is cool.  Friends, family, and fellow artists are great channels for support.  However, you don’t need to adopt a group of people who always tell you that you’re on.  They are lying to you.  You aren’t always on.  Be around people who will hold you accountable.  Place yourself in circles of people who are moving forward in whatever industry they are in  so that you feel motivated to keep moving.  If the only time you see your crew is to chill, you should find a new crew.  You don’t have to get rid of the old crew.  But you need an alternate crew.  Because chilling doesn’t get you to the dream, work does.  Your work ethic is often evident in those around you.  Sitting around dreaming and talking about the dream isn’t good enough.  So ditch the amen corner, and align yourself with people who barely have time to get together because they all are working so hard to succeed.  When you do get together, there is more fun to be had as you celebrate the progress in your efforts.
 
Grind with the end in mind.  Being an independent music creator is the equivalent to an out of shape person trying to get a summer body.  We work and we work to be in a place where we can do what we want.  We work at it and work at it and feel as though nothing is happening or changing.  I’m not speculating.  This is what I know.  But no differently than that person looking in the miroir after only a month of working out, you have to remember that it’s a lifestyle change.  You have to begin to put the right things in to get better results.  And those changes can’t be temporary.  They must be a conscious decision to change how you think and what you do.  That sometimes will be your only motivation.  So get your mind away from, “nothing I do works”.  Trying it for a few weeks, testing it on one show, or attempting in on one project isn’t enough.  Figure out how to get the results you want.  Then grind with the end in mind.  Don’t give too much energy to the fact that you don’t see quick results.  Just keep pushing and working.  You will be in shape in no time and people will swear you just got it all handed to you.  …  Because for some reason it’s easier to believe it just happened than that you worked your ass off for it.
 
All that to say, get your work ethic up.  Be one of those people who are undeniable because you have already considered all your options and have done your best to be ready for everything.  And when opportunity knocks, you will be ready to swing the door open. 


Jacqueline Jones
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Friends vs Fans?

5/4/2016

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Every year that I have started the booking process for MicCheck, I find myself sorting through emails, soundcloud links, and social media outlets looking for artists to put on stage.  There are a few things I look for upfront.  But one major thing is fan base.  For an event like MicCheck, where my mission is to aid independent artists grow their fan base, I require that they have shown their efforts before I extend the invitation.  For many who ask about the show, believing they have a fan base, I find there is something I should point out.  

For every independent artist and entrepreneur there is a point where you rely on others to support your efforts.  Those efforts are supposed to transition your position in your industry from one level to the next.  When it comes to independent artists, oftentimes, we find that we garner the support of our friends and family to get us started.  But are friends really fans?​


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MicCheck Alumni from multiple years pause for a photo op after MicCheck15.
PictureJacqueline Jones thanking the MicCheck14 crowd.


​You don’t want this answer, I’m sure.  But more than likely your friends aren't truly fans of your music.  95% of them support you because of who you are to them.  But if ever you find that you and a particular friend aren’t as close, it’s easy to see just which side they are on.  The reposts begin to slow down.  They don’t attend your shows.  They don’t request your music at the local radio station.  This fact isn’t intended to discourage you, only to point out a reality.  

If 95% of your friends aren’t really fans, and 95% of your “fans” are your friends, you don’t have many fans.  It’s better to realize this and attempt to start a strategy to create more actual fans sooner than later.  Rarely do people want to deal with this reality.  But if you truly feel your destiny lies in your own hands, you can’t believe that everything is working on it's own.  There is always something to improve.  

Now the question is, what next?  "I have come to terms with the harsh reality that I don’t have many fans.  What do I do about it?"  Here are 3 things to get you started in building your fan base.  

Get in front of the right crowd.  Taking gigs, for a lot of working musicians, performers, and artists is really about paying the bills.  There is absolutely nothing wrong with that.  But it’s going to be extremely difficult to make a jazz music fan out of a hip-hop crowd.  So don’t be afraid to say no.  If you have taken time to create music, you had a particular genre or consumer in mind.  Whether you thought about it consciously or not, you know the type of person who will like what you’ve created.  Now where are they?  If it’s jazz, where are the jazz clubs?  Are there open mic nights for your genre where you can showcase your art?  When you take a show, ask the venue owner what type of crowd they normally have.  Or simply show up at the venue and take a look for yourself.  Research who else performs at the venue.  Don’t simply take gigs and blindly and think, “one day all of these people will be fans of my music.”  If you aren’t in front of the right crowd, most of them will forget you before your band has broken down.

Be personal.  One of the many great things about independent artists is the ability to be approached.  If a person feels your music is good, they want to feel as though they got to know you on the ground floor.  So take the selfies.  Respond to the comments on social media.  Thank people personally.  Be accessible.  In the realest sense of being a fan, you feel as though you know the artist personally and that you can relate to them, even if you have never met them.  So when it’s time to talk about you, they are comfortable sharing their love for your music with others.  So don’t try to be hollywood too soon.  

Treat your music like a business.  This sentence may be in every single thing I will ever write about independent music.  Businesses don’t build clientele by only servicing their friends and family.  They don’t become well known by only relying on their circle to get the word out.  You should work to figure out what works best for you.  Make a budget.  Make a budget.  Make a budget.  If you don’t have funds to work with to create a budget, every show you do and every unit you sell that makes money should be immediately reinvested into your business.  You should be aware of your overhead costs.  You should know what it requires monthly to keep your business afloat.  If you haven’t thought about any of these things and you are just making and putting out music, performing, and recording, you may never leave the place you are.  No, that is not true of everyone.  But it is reality for most.  Get your business in order.  (I think this tip deserves a blog all it’s own.)

Be grateful for the friends and family you have who love and care enough for you to support you.  At least for a while, they will buy every song, every tshirt, and attend as many shows as they can.  Just remember, you don’t want it to only be them and you don’t want them to always feel obligated to be the ones there.  So if you’re planning to make music your career, you are going to need FANS.

​Jacqueline Jones

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#MicCheck15 is here!

10/12/2015

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